Let’s be real. The best ideas often don’t win. If you’ve ever been in a meeting with senior management, you’re likely familiar with this scenario: A roomful of employees listen to a loud and assertive executive pitch his new product idea—one that he claims will drive sales north. After his spiel, one person agrees “100 percent” with everything the exec says. Two or three people are reluctant to speak, scared to disagree or suggest better ideas, partly because their past ideas have been reprimanded.